Doctors Speak Out on the Real Himalayan Goji Juice

The World's Most Powerful Food

Did you know that in some remote places in this world, a life expectancy of more than 100 years is not uncommon? Research has shown that many of the world's longest living people consume regular daily helpings of a tiny red fruit that may just be the world's most powerful food the goji berry. FreeLife™ is the first company to perfect a difficult and demanding proprietary extraction process and create the only standardized form of this incredible plant available in the world today: HIMALAYAN GOJI ® JUICE. This product is not intended to diagnose, treat, cure or prevent any disease.

In Search Of The TRUE Goji

Just as there are many varieties of grapes for wine making, there are many varieties of goji—as many as 41 species growing in Tibet alone! Earl Mindell knew that he must exhaustively analyze the dozens of varieties to find the one true goji—the one that had been discovered by the early Himalayan healers, and which, from ancient times, had been praised in legend. In the same way that human fingerprints can be used to distinguish one person from all others on the planet, a spectrometer can detect even subtle differences between berries at the molecular level. This technique results in the generation of a graph, a unique fingerprint for whatever is being tested—a Spectral Signature. Thanks to years of dedicated scientific research, FreeLife™ is the only company in the world to have developed a Spectral Signature to identify, isolate, and harvest only those special goji berries with the exact nutrient profile of the legendary goji from the Himalayas.

Freelife Science Team and Medical Advisory Board

The Freelife Science Team and Medical Advisory Board has been put in place to make sure that Himalayan Goji Juice always stays the best Goji juice on the market and Freelife remains on the cutting edge of Goji research and leads the way in the development of exceptional Goji products.

FREELIFE SCIENCE TEAM

Earl Mindell, R.Ph., M.H. - Product Formulator Pioneer, visionary, mission-driven, passionate advocate: these are just a few of the phrases describing Earl Mindell. A leading authority on nutrition, he holds a B.S. in Pharmacy from North Dakota State University, a certification as a Chartered and Master Herbalist, and he is a Fellow at the British Institute of Homeopathy. He also serves as a Director for the Corporate Board for the Illinois College of Physicians and Surgeons. He has many published works, including the all time best-selling nutritional book, the Vitamin Bible, which has sold 10 million copies in 32 languages. He is a recipient of the prestigious President’s Award from the National Nutritional Foods Association (NNFA), and he was inducted into the California Pharmacists Hall of Fame in 2007 in honor of his long and distinguished history of service and achievement. "As a pharmacist and nutritionist dedicated to helping others optimize their health and well-being, it is a dream come true to bring the miraculous goji to the world. I believe Himalayan Goji Juice will have more powerful benefits on health and well-being than any other product I have seen in the last 40 years." Rick Handel - Chief Product Officer As a frequent speaker at FreeLife events, Rick Handel’s reputation as a goji expert precedes him. He has more than 30 years of experience in research and dietary supplement product formulation and he holds eight U.S. and international patents. He has dedicated his career to bringing new discoveries in nutritional science to light, and he has been instrumental in helping introduce HIMALAYAN GOJI® Juice to the world. "As Chief Product Officer, I will dedicate myself to keeping FreeLife at the forefront of goji research, and I will work hard to continue to make Himalayan Goji Juice the number one, most effective goji product in the world."

Haru Amagase, Ph.D. - Chief Scientific Officer

With a rich history in the nutraceutical industry, Dr. Haru Amagase holds a doctorate in Pharmacology and Pharmaceutical Sciences from Hiroshima University in Japan, and performed post-doctoral fellowship in Nutrition at Pennsylvania State University. He has more than 25 years of experience in Research and Development, has published more than 30 scientific papers, and holds 12 patents. His insight and vast experience in nutraceutical product research will support FreeLife’s global efforts to share the powerful benefits of the unique polysaccharides in HIMALAYAN GOJI® Juice with the world. "I am honored to be a part of FreeLife’s Science Team. During my 25 years of experience with Research and Development, I have never come across a natural product that comes close to delivering comprehensive health-maintenance benefits like Himalayan Goji Juice does."

MEDICAL ADVISORY BOARD

Carmia Borek, Ph.D. - Tufts University

As an antioxidant expert, Dr. Carmia Borek is a graduate of the Weizmann Institute of Science in Israel with a doctorate in Genetics and Molecular Biology. Prior to that, Dr. Borek received M.S. and B.S. degrees in Physiology from George Washington University. She has been published in over 300 scientific publications and has been the editor of several books in medicine and biology. Additionally, Dr. Borek is the author of over 80 educational and popular articles in the fields of diet and health, of which the most notable is titled, Maximize Your Health-Span with Antioxidants, a science-based book for the non-scientist. Dr. Borek is currently a Professor of Community Health and Family Medicine/Nutrition and Infectious Disease Unit at Tufts University School of Medicine. She also serves as a consultant and on advisory committees for the food (nutraceuticals, health supplements, antioxidants disease prevention and control) and drug industry.

Norman R. Farnsworth, Ph.D. - University of Illinois

Dr. Norman R. Farnsworth has been a pioneer in the development of collaborative research efforts in Pharmacognosy throughout his career. A graduate of the University of Pittsburgh with a doctorate in Pharmacognosy, Dr. Farnsworth also earned an M.S. degree in Pharmacy (microbiology) and a B.S. degree in Pharmacy from the Massachusetts College of Pharmacy. His original research publications number over 500 and have established him as a botanicals expert in both the national and international communities. He has been a member of the World Health Organization (WHO) Expert Advisory Panel on Traditional Medicine since 1979, and also serves as the Director of the UIC/NIH (National Institutes of Health) Center for Botanical Dietary Supplements Research. Currently, Dr. Farnsworth serves as a Research Professor of Pharmacognosy, Distinguished University Professor and Director of the Program for Collaborative Research in the Pharmaceutical Sciences at the College of Pharmacy at the University of Illinois at Chicago (UIC).

Dwight M. Nance, Ph.D. - University of California

As an expert immunologist, Dr. Dwight M. Nance is a graduate of Oklahoma State University with a doctorate in Psychology. Prior to that, he received M.S. and a B.S. degrees in Psychology from Oklahoma State University. Dr. Nance has published over 120 articles and conducted several presentations throughout the years. He was elected as a Fellow of the American Association for the Advancement of Science, and is affiliated with the Society for Neuroscience, the International Behavioral Neuroscience Society, and the Psychoneuroimmunology Research Society. Currently, Dr. Nance is a professor at the University of California at Irvine, in the Department of Physical Medicine and Rehabilitation and Susan Samueli Center for Integrative Medicine. He also serves as a Senior Scholar at the University of Manitoba in the departments of Pathology, Physiology, Psychology, Anatomy, and Immunology.

Famed Investor give Freelife its starting capital

Anson M. Beard, Jr. agreed to meet Ray Faltinsky and after the meeting decided to invest his own money into getting Freelife started. He publicly states Freelife is the best investment he ever made and goes on to state he believes Freelife will be the Microsoft of nutrition.

Anson M. Beard, Jr., joined Morgan Stanley & Co. in 1977 as a Vice President to found Private Client Services (PCS). He was promoted to Principal in 1979 and Managing Director in 1980. In January 1981, he was put in charge of the Firm's Equity Division, responsible for sales and trading relationships with institutional and individual investors of all equity and related products worldwide.

Mr. Beard was the former Chairman of Morgan Stanley Security Services Inc., a subsidiary of Morgan Stanley Group, which engaged in stock borrowing/lending, customer and dealer clearance, international settlements and custody. He served as a Trustee of the Morgan Stanley Foundation, and was a member of the Management Committee and the Inside Board of Directors of Morgan Stanley Group. He served as Vice Chairman of the National Association of Securities Dealers and was Chairman of its NASDAQ Inc. subsidiary.

Mr. Beard is a Trustee of the John A. Hartford Foundation in NYC; The Brandywine Conservancy in Chadds Ford, PA and Wheaton College in Norton, MA (also former Chairman).

Mr. Beard is also a Director of BKF Capital Corp in NYC (NYSE-BKF).

In February, 1994, Mr. Beard retired and became an Advisory Director of Morgan Stanley.

Mr. Beard was born in New York City on March 31, 1936. He graduated with a B.A. in American Studies from Yale University in 1958 and attended New York University Graduate School of Business. Prior to joining Morgan Stanley Mr. Beard spent four years as a junior lending officer at Citibank (1958-1962); then was at Laird, Inc. for eleven years (1962-1973) and three years as Chief Operating Officer at Donaldson, Lufkin & Jenrette Securities Corp. (1974-1977).

Mr. Beard resides in Greenwich, Connecticut and has three grown children -- Ashley, Anson H. and James M.